1. Introduction
Lutheran Social Services of South Dakota (LSS), a nonprofit organization committed to providing a broad range of services to strengthen individuals, families and communities, is seeking proposals from qualified marketing vendors. The selected partner(s) will help LSS increase public awareness, improve engagement and drive support across our diverse service lines.
As a mission-focused nonprofit, we work with a modest marketing budget and are seeking a hands-on digital marketing partner who values creativity, efficiency and practical execution. We’re especially interested in partners who enjoy working closely with small teams and making the most of limited resources.
2. Goals and Objectives
We are seeking creative, mission-aligned partners to:
- Strengthen the LSS brand across South Dakota
- Increase awareness of LSS services and how to access them
- Drive donor and client engagement
- Enhance digital presence, especially via social media, SEO and paid advertising
- Support recruitment efforts to maintain adequate staffing
3. Scope of Work
LSS is seeking practical and cost-effective marketing support. The selected vendor or vendors will work hand-in-hand with LSS marketing and communications staff to provide services including:
Digital Marketing
- Execution of $500+ paid digital campaigns focused on individual services lines as well as brand recognition and employee recruitment
- Advise on the continuation and ongoing optimization of our Google grant
- SEO, retargeting and online ad management
- Regular performance reports with insights and recommendations
- Website analytics consultation
Optional: Graphic Design
Design and layout of large print and digital projects
Optional: Video Production
Filming, editing and producing video
Vendors may submit proposals for all or part of the scope of work.
4. Proposal Requirements
Vendors should submit a proposal that includes the following:
- Vendor Overview: History, mission and relevant experience
- Portfolio: At least 2–3 examples of successful digital campaigns, including budget, analytics and return on investment
- Approach and Methodology: How you would address our goals and manage collaboration
- Proposed Team: Key personnel and their bios
- Subcontractor Relationships: Information regarding any sub-vendors that may be part of the proposed team
- Estimated Budget & Fee Structure: Retainer, hourly rates and/or project-based costs. Please include proposed charges for meetings, correspondence and commissions/fees.
- References: Contact information for at least two current or former clients
5. Evaluation Criteria
Proposals will be evaluated on:
- Alignment with LSS mission and values
- Demonstrated success with similar organizations
- Strength and diversity of the team
- Cost-effectiveness
- Responsiveness and professionalism
6. RFP Timeline
RFP Issued: February 2, 2026
Proposal Deadline: March 6, 2026
Interviews (if needed): March 30–April 10, 2026
Selection Notification: May 1, 2026
Anticipated Project Start: June 1, 2026
7. Submission Instructions
Submit proposals via email (PDF format preferred) to:
Contact: Heather Hitterdal
Title: Director of Marketing and Communications
Email: Heather.Hitterdal@LssSD.org
Subject Line: RFP Submission – Marketing Vendor – [Your Company Name]
Late or incomplete submissions may not be considered.
8. Additional Information
LSS reserves the right to:
- Reject any or all proposals
- Request clarification or additional information
- Award in whole or in part
- Negotiate contract terms before final selection
9. About LSS of South Dakota
At LSS of South Dakota, we believe that God’s love calls us to serve all people with dignity and compassion. As a social ministry of the Evangelical Lutheran Church in America, our faith guides everything we do, shaping the values that define our work and our commitment to those we serve. LSS provides services statewide including financial counseling, residential treatment for youth, adoption support, childcare, mentoring, foster care licensing and more.
Mission: Inspired by God’s love, we care for, support and strengthen individuals, families and communities.
Vision: All people in South Dakota will be healthy, safe and accepted.
More information: LssSD.org
